Overview We created a fun and exciting gaming experience, “Perdue Chicken Catch,” where teens and families play an interactive motion-controlled game to "catch" virtual chicken wings in an air fryer. Players earn points by grabbing wings with Perdue branding, scoring higher as they catch more.
Brief and the Challenge Capitalize on the initial product success and momentum of Perdue Air Fryer Ready wings launched in late fall 2023, by continuing to grow awareness and product trial.About Brand Perdue has introduced Air Fryer Ready Crispy Wings, the first frozen chicken wings specifically formulated for air frying, designed to deliver a crispy texture without breading or sauce. Available in three flavors—Hot N’ Spicy, Lemon Pepper, and Roasted—these wings can be cooked in just 16-18 minutes, making them a convenient option for busy households. Exploring and Gathering Insights Research showed that 85% of U.S. teens enjoy video games, with 41% playing daily, while 62% of people prefer homemade meals for their ease, health, and taste. Yet, middle-to-upper-class families with teens (12–17) and moms (45+) often find frozen or ready-made crispy chicken lacking the crunch and quality of dining out.Brainstorming Ideas We brainstormed various ideas, initially exploring concepts like a kitchen truck installation and space design, as well as imagining a collaboration between PUBG and Perdue Chicken.
Design Concept Pre-teens and teens look forward to visiting the mall for its game arcades and food courts. But they rely on parents / guardians to provide for these treats. Perdue offers teens the chance to treat their parents with the perfect dinner, instead. With their gaming skills.
Key Learnings The main takeaway from this project was learning to effectively manage time for group discussions, handle revisions, and design and plan the user interface of the space.
PSNPSNOverview We created a fun and exciting gaming experience, “Perdue Chicken Catch,” where teens and families play an interactive motion-controlled game to "catch" virtual chicken wings in an air fryer. Players earn points by grabbing wings with Perdue branding, scoring higher as they catch more. Brief and the Challenge Capitalize on the initial product success and momentum of Perdue Air Fryer Ready wings launched in late fall 2023, by continuing to grow awareness and product trial.About Brand Perdue has introduced Air Fryer Ready Crispy Wings, the first frozen chicken wings specifically formulated for air frying, designed to deliver a crispy texture without breading or sauce. Available in three flavors—Hot N’ Spicy, Lemon Pepper, and Roasted—these wings can be cooked in just 16-18 minutes, making them a convenient option for busy households. Exploring and Gathering Insights Research showed that 85% of U.S. teens enjoy video games, with 41% playing daily, while 62% of people prefer homemade meals for their ease, health, and taste. Yet, middle-to-upper-class families with teens (12–17) and moms (45+) often find frozen or ready-made crispy chicken lacking the crunch and quality of dining out.Brainstorming Ideas We brainstormed various ideas, initially exploring concepts like a kitchen truck installation and space design, as well as imagining a collaboration between PUBG and Perdue Chicken.Design Concept Pre-teens and teens look forward to visiting the mall for its game arcades and food courts. But they rely on parents / guardians to provide for these treats. Perdue offers teens the chance to treat their parents with the perfect dinner, instead. With their gaming skills. Key Learnings The main takeaway from this project was learning to effectively manage time for group discussions, handle revisions, and design and plan the user interface of the space.
Design Concept
Key Learnings
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