Overview "Good packaging protects your product; great packaging protects your brand." Guided by this belief, we crafted the brand identity for the energy drink Dino Charge, designing its logo, packaging, and promotional materials like billboards and posters.
Brief and the Challenge The brief was to create a fresh new brand for an energy drink and establish a strong market presence. We needed to design a brand that resonated with our target audience. The challenge was to craft a brand identity that truly aligned with their interests and energy.
About Brand Dino Charge is a bold cherry-flavored energy drink crafted to fuel your wildest adventures. Designed for the daring and fearless, every sip delivers a rush of excitement and exhilaration. Unleash your inner beast and take on the day with Dino Charge!
sketching Ideas It started with ideating the target audience and identifying Its brand personality is excitement as it will evoke a sense of enthusiasm and it will be appealing to
the youth.Key Learnings I had the chance to dive deep into the process of building a brand, creating impactful package designs, and bringing key visual elements to life throughout the design journey.
Exploring Insights and brainstorming While researching we got the insights that over 18-35 year old are the majority to consume energy drink in which 60% are Male & 40% are Female who are students, working professionals and athletes.
2024 Prasad NaringrekarEmail: prasadnaringrekar44@gmail.comPhone: +91 8369768632Branding the Dino-Beast!
PSNPSNOverview "Good packaging protects your product; great packaging protects your brand." Guided by this belief, we crafted the brand identity for the energy drink Dino Charge, designing its logo, packaging, and promotional materials like billboards and posters.Brief and the Challenge The brief was to create a fresh new brand for an energy drink and establish a strong market presence. We needed to design a brand that resonated with our target audience. The challenge was to craft a brand identity that truly aligned with their interests and energy.About Brand Dino Charge is a bold cherry-flavored energy drink crafted to fuel your wildest adventures. Designed for the daring and fearless, every sip delivers a rush of excitement and exhilaration. Unleash your inner beast and take on the day with Dino Charge!Key Learnings I had the chance to dive deep into the process of building a brand, creating impactful package designs, and bringing key visual elements to life throughout the design journey.Exploring Insights and brainstorming While researching we got the insights that over 18-35 year old are the majority to consume energy drink in which 60% are Male & 40% are Female who are students, working professionals and athletes. sketching Ideas It started with ideating the target audience and identifying Its brand personality is excitement as it will evoke a sense of enthusiasm and it will be appealing to
the youth.
Design Concept The logo design channels an adventurous, fearless, and energetic vibe, perfectly embodied by the iconic dinosaur. This powerful symbol not only adds excitement but also ties seamlessly to the brand's name, making it unforgettable.
About Brand
sketching Ideas
Scroll to Top
